Refined sugar-free

How 'food porn' marketing of health foods misleads us towards temptation

We see them on social media every day - gorgeous food photos, stacked and styled to perfection with delicious looking fresh ingredients. But are these artistic creations of fritters, stacks, smoothies and bowls really good for us? If we are using these beautiful bowls of goodness as inspiration for our daily meals are we doing ourselves a favour or doing more harm than good? 

I am relatively new to Instagram, but I feel more and more concerned about the way nutritious foods are portrayed and promoted. Others share my concerns!  Nina Mills from What's for Eats (an experienced Instagrammer!) has written Why I post food photos on Instagram that is well worth a read and I certainly share many of her sentiments. 

Below are some things to think about as you scroll through your favourite food photos.....

Is that really healthy?

The two health food photos that frustrate me the most are breakfast related – pancakes and smoothie bowls. Although those high protein maple and berry pancakes look amazing and sound super-healthy, if you replicated this at home you may be shocked at the sugar content. Same for smoothie bowls – some of the ingredients may be nutritious, but there is also often a lot of hidden sugars. Nut butters, seeds, dried fruit, coconut, avocado…..all nutritious ingredients but the energy can quickly add up. Natural sugar is still sugar (think maple syrup, rice malt syrup, agave, etc.) and not a more nutritious substitute for table sugar. Your protein bliss balls washed down with a cacao salted caramel smoothie could very well be equivalent to breakfast and lunch put together!  *You can read more about natural sugars in my blog post 'The Great Sugar Con....'

Size matters

Let’s face it, most Instagram serves are not small. Unless you are a 120kg+ rugby player, that plate may not be the best amount for you.  Fine dining portions don't always look as enticing as a platter-sized meal.  Large portions that look tasty can make healthy food more appealing, but the serves depicted are not going to suit everyone. 

Eating well can be boring

I don’t tend to share photos of my daily breakfast. A standard bowl of porridge with yoghurt and fruit/nuts is probably not going to create too much excitement on Instagram. We want to see fun and interesting food that excites our tastebuds!  But as Nina mentions in her post, seeing images of everyday foods can be useful to help us to feel ok when we aren't whipping up exotic dishes three times per day.

To eat well day-to-day, you don’t need to be making corn fritters with avocado salsa every morning. Social media images can create pressure on people to spend hours in the kitchen using expensive ingredients. As much as I hate to say it, healthy eating in most households is not particularly flamboyant, especially as part of a busy lifestyle. Many of us could put in the effort to make our meals a bit more exciting, but we don’t need the extravagance of healthy eating portrayals on social media. 

Social media can provide some great food inspiration, but don’t be blinded by the dazzle and hype. Think about what is in your food, your individual needs and food that makes you feel good - and enjoy an over-the-top over-styled Instagrammable feast now and then! 

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The Great Sugar Con - why 'refined sugar-free' is a waste of time

It has raspberries, so it must be healthy.....

It has raspberries, so it must be healthy.....

‘Refined Sugar-Free, Gluten-Free Choc Caramel Cupcake’.  This was the latest ‘free-from’ delicacy that popped up on my screen, one of many that I see daily.  I can’t help but cringe, and rather than making me salivate these images just make me more and more agitated.  Refined sugar-free treats are everywhere, from raw slices, to bliss balls, to smoothies to cakes.   These creations look absolutely delicious and of course they are touted as guilt-free as well as sugar-free - but are they either?  They are often promoted by a celebrity or nutritionist or the latest sugar-free café or recipe book, to convince us of their goodness.  So how do the creators manage to formulate alternative options that are made from healthy ingredients and match the textures and taste of the real deal??  How is it possible to cut out all the wheat, animal products and sugar while achieving such remarkable taste, texture and visual results. 

Well, I’m sorry to be the bearer of bad news but we are all being conned - big time.  The reason these ‘free-from’ treats look and taste so superb is because in fact they do contain sugar, and often lots of it.  But how can that be so, when they are labelled sugar-free.  Look a little more closely – ‘refined sugar-free' does not equal free from sugar.  It simply means the sugar is not in the white powder form, everyday table sugar that is labelled as everything from dangerous to toxic.  But there is no limitation on the huge number of sugars that are considered ‘natural’, or not refined, and these are often used amply.    I’m sorry, but it is impossible to make a cupcake taste evenly remotely like a cupcake without adding sugar. 

Pick up many of the trendy low-sugar recipe books and you will find the widespread use of products like rice malt syrup, agave, coconut sugar, etc.  If you asked the cafes and bakers the ingredients of their ‘’free-from’’ caramel cupcakes you would most likely find the same thing.  I honestly don’t know how the promoters of these products feel comfortable, knowing that their products contain just as much sugar, if not more, than the traditional product counterparts.  Maybe because 'no sugar' sells.  Even if it is a misrepresentation, or in fact a blatant lie.

For example, just flicking through some online recipes from a well known nutritionist and quickly came across a Choc Coconut Cupcake recipe.  Sounds innocent enough, except that the recipe makes 15 and contains a whopping 3 cups of coconut sugar in the icing - nearly ¼ cup coconut sugar PER cupcake!  But it is still technically refined sugar-free.  Or another website about quitting sugar that simply uses rice malt syrup instead of white sugar to make it sugar-free. (For more details about what coconut sugar and rice malt syrup really are, have a read of my previous post The facts about sugar - are natural sugars really healthier than white?)  Education on Sugar 101 is seriously lacking.  The other downside is that many of these recipes can be complicated to make and you may be wasting your time and effort thinking you are making the healthier option.

Of course overconsumption of refined sugar is a serious problem.  I just read in the paper today some data from the Australian Bureau of Statistics, that boys aged 14-18 years are consuming on average 92 grams per day (nearly 20 teaspoons) of free sugar (and 38 teaspoons/day in total), with much of this coming from soft drinks alone.  This is quite alarming considering that WHO recommends we aim for less than 12 teaspoons of free sugar, or less than 6 for dental health.  Products that contain pretty much just sugar with no other nutritional value, like soft drinks, are a major contributor to free sugar intake.  But if you think you are doing your best to reduce sugar by choosing the organic low-refined options you may not be doing yourself any favours.   Natural syrups and unrefined sugars are still considered free sugars, and although claimed to provide nutrients, the trace amounts are pretty much negligible (other than honey, but you still don’t’want to overdo it).  Perfect example, a small drizzle of honey on some porridge is not going to over-do your sugar intake for the day and can add to the enjoyment of an otherwise nutrient-dense meal.  However using honey in a refined sugar free choc honeycomb cupcake that is also loaded with other ‘natural’ sugars is probably not a great representation of a healthy option. 

Bottom line – many of us should reduce our total sugar intake, not just white sugar.  Think back 50 years where something sweet was enjoyed wholeheartedly on a special occasion, but not everyday.  When you do indulge, choose something you really like that is going to satisfy you.  If  the refined sugar-free raw raspberry slice from the vegan café does it for you then go for it, or you may be happier with a good old-fashioned piece of home-made cake now and again.  Choosing refined-sugar free does not guarantee lower sugar and higher nutrient content.  Don’t be fooled - most of the ‘refined sugar-free' treats should be treated the same as a piece of regular chocolate mud cake or a chocolate brownie.

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Image by Whitney - originally posted to Flickr as Chocolate Cupcakes w/ Raspberry Buttercream, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=10390035 (may or may not be refined sugar-free?)