nutrition program

Why I joined the team at Chris Hemsworth’s 'Centr' fitness app

Image courtesy of Centr

Image courtesy of Centr

You would not be alone if on first impressions you thought Chris Hemsworth’s new Centr health and fitness program was just another celebrity program with plenty of hype but not necessarily substance.  Celebrity programs have received much criticism for their lack of evidence-based content, however not all online health and well-being programs are the same…..some take their nutrition seriously - and they do it well.

That’s why when they asked me to join the team of experts, to provide dietary advice, I decided to say yes. And for all of my friends, no I didn’t get to meet Chris…yet.

Centr for example uses a range of experts to provide exercise, nutrition and lifestyle advice.  I know first hand that all of their nutrition content, which includes recipes, articles, nutrition tips and meal plans, are carefully planned, created and reviewed by the nutrition experts and the team at Loup (a complete digital business that produces online health and fitness programs) which includes an Advanced Sports Dietitian (me!).   Loup are super passionate about health, nutrition, food (and food enjoyment), and provide ongoing support and expertise to the Centr program (in addition to other programs such as Tiffany Hall’s TiffXO and Emily Skye Fit). Great care is taken to provide nutrition content that is based on science, and anything that needs clarity gets checked off by me prior to publishing.    

Centr DOES provide meal plans, but with significant flexibility built in, and a focus on food enjoyment and listening to your body rather than counting calories and macros. Recipes incorporate seasonal, nutrient-dense wholefoods, to help nourish our bodies and brain rather than promoting a  ‘diet’ approach.  Yes, there are some issues with prescriptive meal plans in general, but Centr provides meal plans as a starting guide - in fact many, if not most, members do not follow the meal plans to the letter, but use them for recipe ideas to suit their food preferences and lifestyle.  The overall nutrition program aims to educate and empower individuals to actively change habits for a positive impact on both physical and mental health and well-being.    Clear recommendations are provided to seek individualized advice from an Accredited Dietitian for those with specific needs.

Online programs and meal plans are often criticized, and I admit a few years back I was one of those criticizing, but the feedback from Centr speaks for itself – individuals making better lifestyle choices and creating new habits leading to improvements in health, well-being, body composition, energy levels, confidence and happiness.  Thousands of individuals, from vegans (Centr has the most amazing vegan recipes!), to pescatarians to those who enjoy all foods.  The potential benefits for participants seem to far outweigh any perceived negatives.

Of course online programs are not for everybody – there will always be an important role for individualized advice and private consultation with dietitians like myself.  But if an online program can have a positive impact on individuals by providing credible and accurate nutrition information, delicious recipes, and practical meal ideas, this can only be a positive.

I am also available for individual consults online, regardless of where you are in the world - head to the Get in Touch or Book an Appointment page if you think your nutrition could do with an upgrade. Or check out my book Super Food for Performance in Work, Sport and Life for nutrition tips, snack and meal ideas, and recipes.